The Term Emerged in 2014... – RED-Scue

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THE FIRST NUTRITION PRODUCT FOR RED-S SUPPORT

CELEBRATE GLOBAL RED-S AWARENESS DAY NOV 21ST

"For anyone struggling with LEA or RED-S, especially alongside a difficult relationship with food, products like this can make a genuinely life-changing difference."

"It tastes amazing and is so versatile, which means it actually feels easy to use and fit into my routine rather than becoming another source of stress."

"As someone always on the go at work and who trains hard in the gym this product is great; tasty, healthy and easily digestible."

"Such a great product. Delicious and feels light enough on the stomach to have before training but also filling after training."

"This product has genuinely been a godsend for me. It has helped me in a way that goes far beyond just nutrition. It has supported my training, my recovery and my confidence."

Diagram of the RED-S model with various health categories around a central red circle.

What is REDs?

RED-S (Relative Energy Deficiency in Sport) occurs when energy intake doesn’t meet the energy expended through exercise and daily life.

While REDs is about total energy, carbohydrates play a critical role because they are the primary fuel for cognitive function, recovery, hormones, and everyday movement, exercise, training, and activity.

The RED-Scue Philosophy

Across cultures and sciences, the same truth appears in different language:

• Sports science calls it Low Energy Availability (RED-S)
• Traditional Chinese Medicine calls it Qi deficiency
• Ayurveda calls it low Agni and low Ojas
• African endurance cultures simply fuel for volume with carbohydrates

Same root problem: not enough usable energy.

RED-Scue exists to bring fuelling back to basics:

Real food.
Enough carbohydrates.
Consistent energy.
Built from lived experience with RED-S and LEA.

What is LEA?

Low Energy Availability (LEA) happens when your body doesn’t get enough fuel for the work you demand of it. Over time, this becomes RED-S, affecting:

• Energy levels
• Hormones
• Bone health
• Immunity
• Performance & recovery

The main macronutrient missing?
Carbohydrates.

Most runners, HYROX athletes, team-sport players, and busy professionals simply don’t eat enough — putting themselves at risk.

RED-Scue exists to make fuelling simple, practical, and culturally grounded — without fear of carbs, diet culture, or ultra-high-protein sports products that can often upset the gut.

RED-S impacts 67% of people and low carbohydrate intake impacts 95.8%

RED-S in Numbers

~ Only 4% of elite athletes meet carbohydrate needs (Melin et al., BJSM)
~ 95.8% of active people are under-fuelling (Hackney et al., Int J Sports Physiol Perform, 2025)
~ Low energy availability is the driver of RED-S, disrupting hormones, glucose control and recovery (Mountjoy et al., IOC Consensus)

Yet...

Carbohydrate + adequate energy intake preserves glycogen, stabilises blood glucose, improves recovery and protects performance (Jeukendrup 2011; Clinical Nutrition ESPEN 2025).

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