Sports fuel athletes actually want to eat

Fuel
without fear.

Carb-first energy bars and breakfast jars, made from cassava and plantain for before, during and after the training you actually do. Real food, made for movement.

Start here
  • Cassava + plantain powered
  • Carb-first energy
  • Vegan · plant-based
  • Made in the UK
RED-Scue energy bars with multiple flavours
Energy bars

5, 10 or 20 bars. ~38g carbs per bar.


The problem

Sports fuel shouldn't be a suffer fest.

Sports fuel shouldn't taste gross or feel like a punishment. If we don't enjoy what we're fuelling with, we're less likely to fuel consistently, and consistency matters.

RED-Scue makes carb-first energy bars and breakfast jars from cassava and plantain, designed for before, during and after training, racing and everyday activity.

Where it started

I know what underfuelling can cost.

I didn't realise I was underfuelling when I was competing. I was training hard, doing what I thought I needed to do, and I didn't understand how low carbohydrate availability and low energy availability could affect training, recovery and injury risk. Then I tore my Achilles.

That experience changed how I think about fuelling. RED-Scue was born from wanting food that gives you energy, tastes good, feels satisfying and makes fuelling easier to stick with.

Low carbohydrate availability matters.
Low Energy Availability matters.
REDs can affect more than performance.
Fuelling consistently shouldn't feel like a suffer fest.

So I went back to the kitchen and started making the fuel I wanted to eat.

Athlete running

REDs & fuelling

REDs × Rescue.

RED-Scue comes from REDs × Rescue, Relative Energy Deficiency in Sport and the idea of rescuing fuelling before underfuelling becomes the thing that stops you doing the sport you love.

Low carbohydrate availability and Low Energy Availability are important parts of the conversation. REDs can happen when energy availability is too low to adequately support training, recovery, everyday life and normal body functions.

Learn about REDs
67.8% of athletes and active people experiencing REDs.
95.8% of athletes under-fuelling carbohydrate.
11 body systems that low energy availability can affect.
~4% of athletes meeting recommended carbohydrate intake.

Under-fuelling can contribute to Low Energy Availability, which is associated with REDs. Awareness and practical fuelling matter.

Energy bars & jars

Something you actually look forward to eating.

Throw a bar in your race bag, take it to the gym, eat it on the bike, have it after a run, or grab it on the way out the door. For those early starts, prep a breakfast jar, grab it and go.

RED-Scue bars at a sporting event
Energy bars

70g. Smooth. Satisfying.

Carb-first, made with cassava, plantain and natural ingredients. ~38g carbohydrate per bar.

A solid alternative to gels and chews, for when you want something that feels more like food.

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RED-Scue breakfast fuelling jar
Breakfast jars

Breakfast, without the 4am panic.

Prep it. Grab it. Eat it. Go.

Made for early starts, race weekends, camping, overnight races and travel.

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Why cassava + plantain

We went back to food.

We wanted to move away from the same old sports-fuel bases. Cassava and plantain give RED-Scue its distinctive foundation and a different way to get carbohydrate into your day. Plant-powered, food-first, made for movement.

  • Cassava + plantain the base
  • Dates + maple syrup natural sweetness
  • Coconut oil texture + richness
  • Nut + seed butters depth
  • Fruit, spice + botanicals flavour

Fuel without fear

There's so much noise around food and sport.

  • Eat less
  • Burn more
  • Cut carbs
  • Prioritise protein
  • Train fasted
  • Earn your food

We don't believe fuelling your body should come with fear. Carbohydrates are one of the body's key sources of energy, and they matter when you're asking your body to train, race, recover and perform.

That's why RED-Scue is carb-first. Because energy matters.

How to use it

Before. During. After. Anytime.

Before

Early start

Heading out for a run, gym session or early race start. A practical carbohydrate option when you don't fancy a full meal.

During

Long haul

A longer session, big ride or race day. Something solid and smooth when you want an alternative to gels.

After

Recovery

Training doesn't finish when you stop your watch. Part of your post-training fuelling alongside the other foods you need.

Anytime

In between

At work, university, travelling, between meals or on race weekends. Active people need fuel outside race day too.

What's not in it

No unnecessary nasties. No complicated rules.

Just food you can actually look forward to eating.

Vegan Plant-based Made in the UK
  • No artificial sweeteners
  • No maltodextrin
  • No potassium sorbate
  • No emulsifiers

Who it's for

Your sport. Your fuel.

Running

From your first 5K to your next ultra.

Cycling

For long rides, race days and everything in between.

Gym + Hyrox

For sessions where you want something more substantial.

Teams + clubs

Fuel to train, race and recover together.

Dance + performance

Because movement doesn't always look like traditional sport.

Everyday active

You don't need to call yourself an athlete to need fuel.

RED-Scue energy bars at a sporting event
RED-Scue breakfast fuel
RED-Scue bars and sporting fuel

Loved by athletes

Sports fuel athletes want to eat.

98%
Give us 5 stars
★★★★★

98% of customers give RED-Scue 5★

“They are the best thing, now also my breakfast go to. So easy on the gut and gives me energy while also keeping me sustained.”

— Verified customer

The range

Find your flavour.

Chocolate chip

Rich, chocolatey, properly moreish.

Orange choc

Chocolate with a bright orange twist.

Salted caramel

Sweet, satisfying and moreish.

Vanilla cinnamon

Warm, simple and comforting.

Lemon drizzle

Bright, fresh and a little different.

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From my kitchen

From kitchen idea to race bags, gyms and events.

RED-Scue started small. My kitchen, my recipes, my ingredients, my hands making the bars. Then athletes took them to training, runners took them racing, gyms started stocking them and this little kitchen idea became something much bigger.

RED-Scue breakfast fuel ready for athletes
The King's Trust Small Business Sunday The Nation's Favourite Businesses

Built with athletes. Backed by a community.

From a kitchen idea to fuel being taken to training, races, gyms and events.

More than a brand

We want to build a community.

  • A place where talking about fuelling is normal.
  • Where carbohydrates aren't automatically labelled bad.
  • Where eating enough isn't something to feel guilty about.
  • Where athletes can ask questions without judgement.
  • Where food can be enjoyable.
  • Where performance and wellbeing don't have to be enemies.

Ready to fuel without fear?

Real food. Real fuel. Made for movement.

Shop all fuel
  • Cassava + plantain powered
  • Carb-first
  • Vegan · plant-based
  • Made in the UK