Hi, I'm Florence

Founder of RED-Scue

My Story

Where It All Began...

 

I am a former Spanish national track athlete and endurance cyclist. I suffered from REDs as an athlete from toxic coaching and a lack of awareness of energy deficiency. As a result, I tore my achilles and my meniscus which stopped my dreams of a D1 scholarship in the USA.

 

I founded RED-Scue to stop other athletes going down the same underfuelling/overtraining route I took by offering accessible, easy-to-eat energy which targeted all of the defiencies in REDs.

 

Throughout that time, I was given the same generic advice — “eat more and train less” — which didn’t address my specific deficiencies or support me through recovery.

 

That gap inspired RED-Scue: an athlete-first, accessible, and portable fuelling snack that not only supports recovery but also sparks conversation around REDs Each bite is built on the three main deficiencies in REDs and the low carbohydrate availability common in low energy availability (LEA).

 

The name is inspired by the combination between REDs and rescue!

 


Recognition

 

Changing the game for athlete nutrition with the first ever REDs-tailored energy bites and fuel to prevent and support recovery from Relative Energy Deficiency in Sport.

Winner of the 2025 SETSquared Product Innovation Award

Women of the Future Young Star Finalist

Exeter Chamber of Commerce Next Gen Finalist

Officially certified Global REDs Awareness Day, confirmed by Sport England on November 21st 

Promoting holistic, multidisciplinary, athlete-first support, awareness, and conversations around REDs for lasting impact and a welcoming community

Thank you for supporting my small business!

Your support means the world to us as we work to raise awareness about REDs (Relative Energy Deficiency in Sport) - a silent but serious condition that impacts athletes of all backgrounds, sports, and levels.

REDs often goes unnoticed and misunderstood, yet it affects energy, health, and performance in profound ways. Together, we’re breaking the silence and building a community that fuels recovery, education, and prevention.