"As someone always on the go at work and who trains hard in the gym this product is great; tasty, healthy and easily digestible."
RED-Scue Top 30 in Alibaba.com CoCreate Pitch Europe 2025
Still buzzing from Co-Create 2025!
RED-Scue was selected as a Top 30 Product Innovation out of more than 25,000 entries across Europe — at the biggest SME and start-up competition on the planet, in its first-ever year in London, hosted by Alibaba.com.
Pitching on the Athlete Track with Athlete365 and the IOC — in front of thousands, and in front of Sara Davies, Alistair Brownlee, Rio Ferdinand, Eric Larcheveque and Everette Taylor — was surreal.
To be Top 30 in Europe for innovation is more than an achievement; it’s fuel for our mission: proactive, accessible support for REDs and LEA (low energy availability).
And doing this at 21 years old as a female founder makes it even more meaningful. It shows what’s possible when you turn lived experience into action and refuse to wait for permission to solve a problem that desperately needs solving.
RED-Scue is the first ever REDs-tailored nutrition — and our goal is simple: to get it to everyone who needs it, from cadets to athletes to professionals everywhere.
REDs support can’t wait. It’s needed now — and we need to act now. Every athlete, every level, every environment deserves access to portable, proactive fuelling — and that’s exactly what we’re building.
This startup community is genuinely special, and I’m so grateful for every conversation, connection, and moment shared this week.
If you’d like to connect, collaborate, or learn more about RED-Scue:
